Guides
Practical guides built from 25 years of marketing small businesses.Download them, print them, and put them to work.
$27
Get your retail store or online shop ready for Black Friday, Small Business Saturday, and Cyber Monday. Offers that sell, your countdown timeline, Google, social media, email, ads, getting found by AI shoppers, and a printable checklist.
Get the Playbook
$47
The complete marketing system for independent restaurants, catering companies, and food trucks. More than 80 pages and 38 chapters covering Google Business Profile, social media, content, food photography with your phone, events, PR, and what to do when tables are empty.
Get the Playbook
$27
Plan any event from the first idea to the final thank you. 37 pages of checklists, timelines, budgeting tools, flyer design with Claude and ChatGPT, free places to promote your event, and printable templates, from an event planner and marketer since 1997.
Get the Guidebook
Free
A free guide for independent artists ready to create, release, and promote their music.
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